Here are some criteria to evaluate a business idea. Note that they are not necessarily a necessity nor sufficiency. It depends. However, it will give you insight on your business idea.
1. Is it what "you" need or what you think "others" would need?
If you want to launch your product or service because it is "you" want it, you probably have more insight, and more knowledge and you will feel more attached to it.
Another tip is to write your ideas down, read it every day, and add something else every day. Our brain needs some time to digest your idea and come up with new solutions.
2. Do you have at least 3 years of experience in the field? Or can you withstand 3 years without any income?
3. Have you established a strategy to "enter" the targeted market?
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